Whether you need writing, editing or proofreading support,

I’m here to help.


My role as writer focuses on the delivery of words. Effective copywriting gets to the point, engages the reader and is easy to understand.

I love the process of working with words and creating copy; from conducting thorough research, through to writing, structuring and editing a piece of work until it truly shines. 


Over the past twenty years, I have helped clients in the heritage, culture, leisure, travel and education sectors find the right words and achieve maximum impact through their written communications.  


I deliver clear, consistent and confident copy in line with a company’s editorial house style if one exists (if not, that’s something I can help with). I wrote a blog post about the benefits of style guides, give it a look.  


My copywriting experience includes:

  • Brochures, magazines and newsletters

  • Marketing and promotional material

  • Exhibition material and interpretation boards

  • Websites, social media posts and online material

  • Press releases and features

  • Case studies

  • Reports and documents

  • House style guides.


My research services include:

  • Desk research via the Internet, libraries and archives

  • Stakeholder interviews

  • Competitor / visitor / customer research

  • Reporting findings.



My role as editor is to work on the detail of your document to ensure that it's accurate and appropriate for your intended audience.


As editor, I will also (tactfully) intervene to help improve the flow and quality of your text ensuring it's fit for purpose and free of errors.

It’s my job to ensure your text is: clear, correct, coherent, complete, concise, consistent and credible – the Chartered Institute of Editing & Proofreading refer to it as the ‘7 Cs of editing’.

Here’s how I can help:

  • Prepare a style sheet to record editorial decisions / apply house style

  • Improve language, clarity and style so the text is understandable and readable

  • Check all images, illustrations, captions, tables, references, footnotes and endnotes are correct

  • Ensure numbers, lists and titles are correct and sequential

  • Check for consistency in the main body of text, headers and footers

  • Ensure grammar, punctuation, spelling and style errors are corrected

  • Query doubtful facts and dates

  • Look out for sudden changes, inaccuracies or inconsistencies within the text. 



My role as proofreader is to carefully check over and tidy up your written material for a final time ahead of publication.

Proofreading is an important part of the editorial process; nobody wants their text to include unprofessional mistakes and typos. It can be damaging to your reputation and costly if a reprint is needed.


I am a member of the Chartered Institute of Editing & Proofreading and all of my work is carried out in accordance with their code of practice.


I am a fully trained proofreader and achieved a Merit in the Publishing Training Centre’s extensive proofreading course. Depending on your requirements, I can mark up proofs on paper, screen, Word using track changes or PDF using commenting tools. I am fully qualified in using the British Standards Institution (BSI) marks.


Here’s how I can help:

  • Compare proofs line by line or read ‘blind’

  • Check spelling, punctuation and basic grammatical errors

  • Review layout, page numbers, headings, headers and footers

  • Check tables, figures, graphs, images, illustrations and captions

  • Ensure that links work and cross references are correct

  • Review lists and sequences 

  • Highlight inconsistencies in spelling and style

  • Query any ambiguity in meaning

  • Ensure text adheres to the house or copyeditor’s style sheet.

If your text requires re-writing then it’s a copyeditor you need, not a proofreader! There is another level of service that sits between a copyedit and a proofread and that’s a ‘proof-edit’. This involves working with text that has been formatted and laid out (but not copyedited) and requires more intervention than proofreading.


Please contact me to discuss the various roles in the editorial process and together we can identify what level of support you need.


© Shine Editorial 2020-2021

Site designed by

  • LinkedIn
  • Twitter