Hello again.

I'm Lindsey Roffe. I launched Shine Editorial in 2019 to help cultural, heritage and tourism organisations with writing, editing

and proofreading support.  

The long story

I worked as a PR and communications professional for 20 years before launching Shine Editorial. My experience sits within the following sectors; cultural, heritage, museums, leisure, tourism, education and community engagement.

In the last 10 years, my work has had a strong editorial focus. I love working with words; whether it’s reading, writing, editing or listening to them. Words are powerful tools; they can inform, inspire, entertain, influence and so much more. It's what makes my job so interesting!


I have completed specialist editorial training and continue to invest in my professional development via workshops, courses and through my membership with the Chartered Institute of Editing & Proofreading (CIEP).

Who do I work with?

Organisations, charities and professionals specialising in:

  • Culture

  • Heritage

  • Tourism 

What do I do? 

Writing, editing and proofreading:

  • Books, brochures and guides 

  • Marketing and promotional material

  • Exhibition material and interpretation boards

  • Websites, social media posts and online material

  • Magazines and newsletters 

  • Education packs

  • Case studies

  • Reports and documents

  • House style guides.


  • Internet research

  • Library and archive research

  • Competitor and customer research

  • Stakeholder interviews.




What editorial training have I had?

  • 2:1 BA Hons in English & Media Communications

  • Publishing Training Centre: Proofreading (Merit):

- Techniques and Good Practice

- Proofreading or Proof-editing?

- PDFs and Digital Material

- BSI Symbols Part I

- BSI Symbols Part II

- Working for Publishers

  • Publishing Training Centre: Essential Grammar

  • Publishing Training Centre: Writing for the Web

  • Chartered Institute of Editing & Proofreading: Copyediting 1

  • Chartered Institute of Editing & Proofreading: Word for Practical Editing.

For further info on training and my career history visit my LinkedIn page.

Where do I work?

Most days I work from my home office in Norwich in the east of England. Norwich is a great place to work and live; it's a creative city that loves to celebrate its amazing cultural heritage. 


I enjoy the flexibility that comes with freelance life. Occasionally it's good to get away from the home office and find inspiration in a co-working space or in one of Norwich's excellent cafes serving good coffee... and cake, obviously. 

And outside of work?

Non-work time is for family and friends, cooking, reading and listening to podcasts. I love the theatre and belong to a long-running book club.


Other favourite things include house and garden improvements and country walks with our dog, Sid. 

Let's work together