Hello again.

I'm Lindsey Roffe.
I help businesses, charities, m
arketing and comms teams create clear, polished and professional written content.  

The longer story

Prior to launching Shine Editorial,  I worked as a PR & Communications professional for 20 years. My experience sits within the following sectors; business and charity, culture and heritage, leisure and tourism, education and community engagement. 


My career has always focused on the importance of clear, concise and credible communication. I love working with words. They can inform, inspire, entertain, influence and so much more. When it comes to an organisation's reputation, words matter. 


I've given editorial support to many brochures, books, guides, exhibitions and websites. This hands-on experience has been strengthened with industry-recognised editorial training and ongoing membership with the Chartered Institute of Editing & Proofreading (CIEP).

Editorial projects  

Norfolk Heritage Open Days | Norwich Science Festival | Norwich Gaming Festival | Norfolk Makers' Festival The Forum Trust | Norwich HEART | Archive Alive Digital Heritage Tour | Christina Lister Comms | Museum of Cambridge | J2 | Malvern Inns | Love Summer.

Specialist skills

Writing, editing and proofreading:

  • Books, brochures and guides 

  • Marketing and promotional material

  • Exhibition material and interpretation boards

  • Websites, social media posts and online material

  • Magazines and newsletters 

  • Education packs

  • Case studies

  • Reports and documents

  • House style guides.


  • Internet research

  • Library and archive research

  • Competitor and customer research

  • Stakeholder interviews.




Editorial training

  • 2:1 BA Hons in English & Media Communications

  • Publishing Training Centre: Proofreading (Merit):

- Techniques and Good Practice

- Proofreading or Proof-editing?

- PDFs and Digital Material

- BSI Symbols Part I

- BSI Symbols Part II

- Working for Publishers

  • Publishing Training Centre: Essential Grammar

  • Publishing Training Centre: Writing for the Web

  • Denise Cowle Editorial: How to Mark Up PDFs

  • Chartered Institute of Editing & Proofreading: Copyediting 1

  • Chartered Institute of Editing & Proofreading: Word for Practical Editing.

For further training and work info:  

My work set up

Most days I work from my home office in Norwich in the east of England. Norwich is a great place to work and live; it's a creative city that loves to celebrate its amazing cultural heritage. 


I enjoy the flexibility that comes with freelance life. Occasionally it's good to get away from the home office and find inspiration in a co-working space or in one of Norwich's excellent cafes serving good coffee... and cake, obviously. 

Outside of work

Non-work time is for family and friends, cooking, reading and listening to podcasts. I love the theatre and belong to a long-running book club.


Other favourite things include home and garden improvements and long country walks with our dog. 

Let's work together